Brand Identity for The Flower Shop,
a California-based cannabis retail & pre-roll company. The company is built on a foundation of love, compassion & equality.
Say Hi to The Flower Shop
BRAND IDENTITY - LOGO DESIGN - POSTER SERIES - APPAREL DESIGN
Over the course of two weeks, I developed a strong brand identity for The Flower Shop, a cannabis company based in California. This involved creating a versatile and bold logo with a playful cartoon illustration, inflated custom font, & a range of illustrations used throughout the brand's touchpoints. Additionally, I designed a poster series showcasing the brand's products, as well as various apparel designs that were brought to life through mockups. The resulting brand identity effectively captures the playful and nostalgic personality of The Flower Shop.
CLIENT
Concept Project
ROLE
Individual Design
LOCATION
Long Beach, CA
YEAR
2023
Logo
This is the primary logo I designed. It represents the playful & psychedelic spirit of the brand through the custom bubbly font & cartoon graphics. The goal is to communicate a sense of enjoyment to the target audience & to not take life too seriously.
Color Palette
A mix of vibrant primary & secondary colors including Bubble Gum Pink & Sky Blue create feelings of playfulness, youth & happiness.
Typography
Poster Series
These vibrant illustrations & poster designs were made to show the playfulness & nostalgic elements behind the brand.
Apparel
These animated & lively illustrations for t-shirt mockups represent the overall friendly essence behind the brand. My goal was to mix some streetwear + masculine aesthetic with bubbly cartoon-like elements.
